How to Evoke People’s Emotions to Increase Engagement on Social Media

How to Evoke People’s Emotions to Increase Engagement on Social Media

Hi Friends! Just a quick read to get your creative juices flowing! Evoking People’s Emotions on Social Media!

If you’re trying to get your video to go viral, or if you’re trying to increase your engagement in general, than you need to evoke your audience’s emotions! Pathos!

Here are some tips on evoking your audience’s emotions:

There are common emotions that we’re trying to evoke! Fear, joy, self esteem, hope, pleasure, and amusement are just a few emotions that will make people want to click your link!

So when you’re creating your posts, ask yourself “What is it that I am looking for my audience to feel, what emotion am I trying to evoke?!”

How to Evoke People’s Emotions to Increase Engagement on Social Media

Recently, I was responsible for promoting a video for a company I am doing business with! I learned that you HAVE to appeal to your audience’s emotions. What’s in it for them?! In this particular video I tried to determine how the content appealed to the interests and investments of our audience as it relates to certain emotions. So, for example, if we’re talking about a new cleaning supply, what’s in it for them?! And what common, popular emotion are we trying to evoke that is relevant and captures people’s attention. What about self-esteem? Something along the lines of “Are you embarrassed when people come to your house and it smells like pissing cat?!” Like how awful?! 😀 😀 😀 I’m just kidding, that smell never bothers me! But I can imagine the hyper embarrassment about it! Nevertheless, here you have queued that you have a solution to their house smell issue due to evoking the emotion of self-esteem. I’m sure you have something better than that!

How to Evoke People’s Emotions to Increase Engagement on Social Media

Also, photos are very important for evoking emotion! A cute photo of a kissing baby or cat! I just read an article that brought this to my attention. It’s always hard to pass photos of “cute stuff.” So don’t hesitate to hone in on this! I would challenge this and use this ideas to evoke other emotions. On the contrary, photos that make people feel sad do the opposite. People are going online and embracing content that makes them feel good so if you’re trying to be enlightening, I would argue that you have to be cautious about material that evokes sadness. I would encourage evoking the emotion of hope in order to get your message across.

That’s all I have for you guys right now! Just a quick snippet! Hope this helps!