A Call-To-Action in Every Post!

Introduction

Hi Guys! Just checking up on you! And I thought I’d share with you what’s been working for me!

A Good CTA!

One thing I know people toy with is how pushy it can be if you push your product every time you talk to your guests! Well, I would agree, but I think it’s always a good time to include a call to action!

Consistency is Key!

I believe every time you get in front of your customer, you should always have a call-to-action. If you do not know what a call-to-action is, it is a prompt on a website that tells the user to take some specified action – using command or action phrases like ‘Sign Up Now’ or ‘Buy Now’ and takes the form of a button or hyperlink!

Have a goal in mind for what you want your audience to do.

So, Instagram is a super huge deal to me right now! It has such a significant amount of users and users are spending a significant amount of time consuming content on Instagram!

So why, if you already have people there, why not use that quality time to ask your followers to do something! I can’t be plain enough!

I mean, each time you announce something or post a new update, include a call-to-action! I have found that people generally are not as lazy as we assume! And I have found that they aren’t as offended as we think they’re going to be when asking them to perform a task! Especially if we are providing a rich, authentic experience!

When you ask your guests to take the next step and to further engage with you by doing something like going to your website to learn more about your product, click on your link to learn more from your blog or video, or perhaps subscribe to something that they’re already using everyday anyways, they’re already engaging with you everyday anyways, this is building a genuine relationship!

I cannot overemphasize how not “sleazy” it is to ask your customer to take the next step in their commitment to your brand and product and click the link!

It’s a waste of time if you’re not critically consuming and looking for ways that brands can add value to your life! Hence, people’s tendency to unlike accounts quickly on Instagram if they find that the content isn’t doing something for them! Or when you go online subconsciously looking for something or for self-validation. This is the perfect place to satisfy that need! Maybe you’re are a motivational speaker or a new performance-enhancing pre-workout for exercise!

If you’ve already got their attention, they’re already fans, now’s the time to add a call-to-action in every post!

As a bonus, I have provided my Post Checklist that I use when crafting posts! It makes sure that touch on the same key things to create a consistent messaging architecture! Creating consistency in my tone of voice and theme! Make sure to click the link at the bottom to download the Post infographic or beneath this article!